Our Journey (So Far)

So, where have come from and what's next?


We've been a familiar fixture in Britain's bathrooms since 1975, a member of the Made in Britain scheme since 2014 and well known as leaders in electric water heating innovation. But we want to go even further.


We want to be the most sustainable shower brand in the UK


In 2021, we achieved the Carbon Trust Standard and completed key baselining work supported and validated by the Carbon Trust. Since then, we've achieved carbon neutrality year on year, in accordance with PAS 2060:2014 - and we intend to continue.

How else are we making an impact?


Our Sustainability Strategy


Our sustainability strategy focuses on 3 pillars that will help us achieve our vision, and become a more sustainable and successful business.


Inspiring our changes are the United Nations' 17 Sustainable Development Goals (UN SDGs).


Whilst we have the desire to impact all UN SDGs in some way, there are 7 that our activity is focusing on. These relate directly to our purpose of 'inspiring everyone to shower more sustainably', our core activity of product manufacture, or are central to our brand:

How do our Values support our Sustainability Strategy?


Our beliefs and principles define how we behave and make decisions. So, what do we stand for?